Bag-in-box opposed by sommeliers

The Italian Sommeliers' Association has opposed the move to allow DOC wines to be packaged in carton. After my chat about whether the bag-in-box can be directly connected to quality or not, it appears that AIS perceives this is a definite negative image for Italian wine.

President of the Sommeliers Association, Terenzio Medri, has said that it opposes the philosophy of protecting high quality wines. "The decision ...risks damaging the entire image of Italian wine, which has proved itself to be excellent and competitive in recent years. Can you imagine a DOC wine from an important vintage being packaged in carton?"